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Among the most common things we get asked by real estate agents is whether they require to have an IDX listings feed upon their website. The short response, I do not think so. Automatic listing feeds like IDX appeal to representatives because it's a quick and simple way to get most of the listings your MLS board on your website.

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The only factor most realty agents desire IDX listings on their website is due to the fact that everyone else has it, so they believe they need it too. Building a Terrific Experience is Expensive So who is utilizing IDX listings really well? It's all of the big players, like Zillow,, and so on

Do you like all of those real-time search maps and gorgeous displays of listings? The bottom line is, that costs a great deal of money to establish. For the majority of agents, the only method to create a better experience on an IDX feed is with big budgets and comprehensive work, which are frequently 2 things that you don't want to invest in.

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It Can Be Limiting Technically speaking, automatic listing feeds through plugins do not operate in every area.  Another Point of View  and areas might use different feeds, which suggests you may not have access to particular features depending on where you run. Furthermore, if you operate in numerous realty boards, you require to make sure that the exact same automated listing feed is supported across all places.

It Won't Assist for SEO Depending on how your IDX feed is developed, you might not be doing yourself any favors when it pertains to SEO. Many of the IDX feeds used by many representatives are frequently templated and hosted on a subdomain (like listings. yourdomain.com), which does not positively affect your SEO in any method.

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com will constantly be the more reliable site and will always outrank a smaller sized website with a templated IDX feed. If everybody is utilizing the very same templated IDX feed (most are), it will have no impact on your SEO strategy, just since you'll have excessive competition by larger, more authoritative sites.